Many businesses today can easily take advantage of the social media tools available.
The first question to ask is which is right for your work force, customers and community. While there are many tools - you want to be selective to be sure you have a communications policy in place and you are committed to maintaining a presence.
I know I'm dating myself, but there was nothing worse than turning on the TV and finding a "We'll Be Right Back" message on your favorite channel...fast forward to 2012 and nothing is worse then seeing the same, irrelevant, or lame (that may sound harsh, but my time is valuable!) updates from businesses in markets you want to follow. If you are going to lead the industry...be the one setting the pace, not playing catch up. The next question is how do you put this in action?
According to the folks at dreamgrow.com, a social media and marketing resource, reported research conducted by EdgeRank Checker who examined a random sampling of 5,500+ Facebook Pages with 80K posts during Oct. 2011. The research conducted offers the following guideline regarding Clicks (on average) expected per type of action on Facebook. What the study found was if a post received two likes the link typically received an average of six clicks. With a comment inserted, the click rate improved up to four times that amount. So can you figure out a way to work this into your social media strategy?
The first question to ask is which is right for your work force, customers and community. While there are many tools - you want to be selective to be sure you have a communications policy in place and you are committed to maintaining a presence.
I know I'm dating myself, but there was nothing worse than turning on the TV and finding a "We'll Be Right Back" message on your favorite channel...fast forward to 2012 and nothing is worse then seeing the same, irrelevant, or lame (that may sound harsh, but my time is valuable!) updates from businesses in markets you want to follow. If you are going to lead the industry...be the one setting the pace, not playing catch up. The next question is how do you put this in action?
According to the folks at dreamgrow.com, a social media and marketing resource, reported research conducted by EdgeRank Checker who examined a random sampling of 5,500+ Facebook Pages with 80K posts during Oct. 2011. The research conducted offers the following guideline regarding Clicks (on average) expected per type of action on Facebook. What the study found was if a post received two likes the link typically received an average of six clicks. With a comment inserted, the click rate improved up to four times that amount. So can you figure out a way to work this into your social media strategy?
Read more here: http://www.dreamgrow.com/facebook-edgerank-research-comments-4x-more-valuable-than-likes/.
Contributed by:
Cristina Salinas
Business Development, Austin HealthWorks
Sponsor Coordinator, Marketing and PR committee - AHRMA
Nice article, and very thorough.
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